Winn-Dixie Expands Fuelperks! Program to Help Motorists Fight Rising Gas Prices | Business

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Winn-Dixie Expands Fuelperks! Program to Help Motorists Fight Rising Gas Prices
Winn-Dixie Expands Fuelperks! Program to Help Motorists Fight Rising Gas Prices

Winn-Dixie Stores, Inc., is expanding the discounts earned through its fuelperks! program, beginning tomorrow (April 13), by lifting previous one-item limit restrictions on Bonus fuelperks! rewards items. This means if a customer purchases three of any particular Bonus fuelperks! rewards item that earns a 5-cent-per-gallon discount, he or she will now earn a 15-cent-per-gallon discount for that transaction rather than only a 5-cent-per-gallon discount.

“Some transportation analysts are predicting fuel prices to hit $4 per gallon by summer,” said Mary Kellmanson, Winn-Dixie’s group vice president of marketing. “Many of our customers are telling us they are saving 50 to 75 cents per gallon or more by shopping at Winn-Dixie. They will be able to earn more fuelperks! discounts — and faster — with this expansion of our fuelperks! rewards.”

The fuelperks! program at Winn-Dixie serves as a solution for many local motorists with the increase in gasoline prices, which have risen nearly 20 cents per gallon in the past two weeks to an average of $3.77 per gallon. The key to the fuel savings program is the popular Winn-Dixie Customer Reward Card (CRC), which includes a magnetic stripe on the back, similar to a debit or credit card. This new card is required in order to earn and redeem fuelperks! rewards.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, a 5-cent-per-gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons, at any one of more than 500 participating Shell stations. Additionally, fuelperks! are stackable — the more shoppers spend, the more they earn. For example, if a customer spends $100, they will earn a 10-cent-per-gallon discount; if they spend $150, they earn a 15-cent-per-gallon discount, etc.


With a number of different Bonus fuelperks! rewards items each week, shoppers can quickly increase their savings, earning 25- to 50-cent-per-gallon discounts or more with that $50 purchase. Bonus items that are earned in varying ratios (earn five cents on purchase of two) will still require customers to purchase the two items to receive the discount. Customers may also continue to purchase multiple offers in a single transaction.

The fuelperks! program is available in the Jacksonville, Miami/Fort Lauderdale, Naples/Fort Myers, Panama City and West Palm Beach metro areas in Florida, southeast Georgia, and in New Orleans, Lafayette and Baton Rouge, La. For more information about fuelperks!, including  answers regarding enrollment, redemption and expiration dates, please visit the fuelperks! website or Facebook page.


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